Social Media Strategy #2: Show, Don’t Tell!

One way to get attention and to have people remember your message is to use images.

Photos, clip art, logos and video are more memorable than words. And each time you use a photo or logo (like below) find a way to link back to your website or product.

Create a video using the movie tab on your digital camera. I used the Flip Mino Camera … My video tells you why to use a video!

Take a minute and go through your photos and decide how you can incorporate them into your website, newsletters and brochures to make them something to remember.

One photo or video will say it all …

Stay tuned for Social Media Strategy #3 … Getting Social

mkmercurio.wordpress.com

Sign Language: Learn it here!

Michigan State University has an American Sign Language Browser web site where you can look up video of thousands of ASL signs and learn interesting things about them.

commtechlab.msu.edu/sites/aslweb/index.html

KHAN Academy — Amazing!

OH My GOD!

This site is amazing!

The Khan Academy is a not-for-profit organization with the mission of providing a high quality education to anyone, anywhere.

They have 1000+ videos on YouTube covering everything from basic arithmetic and algebra to differential equations, physics, chemistry, biology and finance which have been recorded by Salman Khan.

What a genius!

Khan Academy

Gimme more, gimme more

What would Google do? blog author Jeff Jarvis writes that blogs and online news will soon be the main source of information for communities as the popularity of paper medium decreases.  Blog writers, those people who have a passion about something near and dear to them will become the voice of the community.

…Keep in mind that few, if any, of these bloggers and journalists have experience in business, advertising or sales.

The average person becomes the voice of the community. That can be a wonderful thing — that can also be terrifying if that person sees the glass half empty, the trash half full, the community sinking and the government stinking.

Another person can express pride, share triumphs, paint vibrant rainbows — the world needs to see both sides of the community and hear both writers.  Let them speak.  Let others respond.  A new world is here.

Jarvis writes, “Bottom line: after three years, we project that a blogger could hire editorial staff and advertising help – citizen salespeople who help support the citizen journalists – and net $148,000 out of $332,000 revenue.”

Maybe it could happen, or maybe like the ostrich egg farms from the ’80’s or the pyramid schemes that benefit the first 50 or 500 will gain some glory and money – but the blogger will have to have a reason to post and something to lure the reader back each day.  What can be so compelling that one person will follow a certain blogger?

Discussions about books, directions to free educational websites, topics that help me grow and offer data I can share with others …would entice me to return.  I’d watch creative videos that offer new ideas and I’d link to them and share with others.

Here’s a video I watched the whole way through.  When it finished, I questioned the state of learning in our universities. It made me wonder why students enter a classroom when the professor is so far behind the technology times.  The student is the teacher … and the teacher has so much to learn.

Watch and Share this video – A Vision of Students Today –