Live from Twitter : Social Media replaces TV for good reason

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When earthquakes and tsunami’s hit –back away from your tv and turn to social media. You’ll get real live people with stories about hope, success, challenges and yes, deaths and tragies. You’ll get a better understanding of the big picture and not just the blood and tears that TV is apt to toss our way.

Blogs and microblogging (like Twitter) are close  to the action and the true heart of the matter. In Hey From Japan, we learn about the earthquake and the preparations that surrounded it. Is my family ok? Do the phones work? Is my house safe to go into? The unfolding story is news. True news.

Sadly, TV dwells on the blood, guts and gore which tends to disconnect us from the living and breathing people and their stories on the other end.

TimeOutTokoyo has regular updates about blackout times, hospitals, radiation levels, evacuation radius, transportation and train schedules, and other concerns that remind us of the chaos they are living through.

This headline by  Dave Ewing was found in a Tweet but not in a newspaper “Millions saved in Japan by good engineering and government building codes. “ Mainstream media wants to talk about death tolls and injuires. Too bad for us!

Resources:

TimeoutTokoyo

Hey From Japan

Dave Ewing

Social Marketing Strategy #3: Getting Social

Do you use the internet much? If you do, then Social Media Networking is another way to interact with clients, businesses, friends and consumers using the internet. Using social media networks, like LinkedIn and Facebook allows you to engage your customers in a conversation and listen to what they have to say about your business.

You can meet new people, make friends, announce upcoming events, link to other businesses and build relationships with existing and potential customers.

Two popular networks are LinkedIn and Facebook.

LinkedIn (Linkedin.com) is a business oriented social networking site.  On this site, you can connect with past and current colleagues and classmates. You can learn about job openings, discover who you’re connected to and learn from industry experts who have information to share.

Facebook is a social networking website where you connect with family members, friends and friends of friends. It’s full of photos, comments, videos and fun interaction. Facebook also has a community page created for a specific organization or event.  You can view the Mead Area Chamber of Commerce Facebook page after you log into your Facebook account.

When others enter the name of YOUR business into Google Search, what do they find?  They want to see what you have to say, what you offer, what’s new and different. What will they find when they search? What will they find when they search your competitor?

Get online and get noticed using social media networking.

Stay tuned for Social Marketing Strategy #4: What to Write?

Need more information or help? Look for a Social Media Strategy Workshop this fall!

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Simple Steps on Getting Noticed

A Special Touch:

Last month, I was the recipient of a book titled, Home Safe by Elizabeth Berg. The book was sent to me by Random House (for free) along with 2 bags of Dove chocolates (dark and milk chocolate!). In the package was a letter telling me to enjoy the book and the chocolates. I was so impressed with the book and chocolate I think I’ve told over a dozen people. Random House has sent me books in the past which I’ve read and passed on but this was a really special.

Share and Share Alike:

In cliffnotebooks.com, the author shares her cliff notes on Crush It by Gary Vaynerchuk In addition to her thoughts, she includes a video interview with Gary and Scobelizer discussing social media. Gary offers great information about business, social media, expectations, work ethics and how he made them all work for him.

One Stop Viewing:

I found a site called TubeMogul, it’s like a clearinghouse with statistics tracking all those who view your material. It’s free and organized in a way that will help you remember where you’ve posted, what your passwords are and who’s been looking at your stuff.

Connecting with social networks as a way to learn, listen and grow is an ongoing lesson. Deciding to focus on Facebook or LinkedIn, spend time on Twitter or a little bit of each depends on your audience. The best way to get attention is to mix and match the tools you use and Be Present!

Put Your Fingers on the Keyboard:

The time is now to create a blog, or sign up on a social network site, check into existing videos on YouTube and Flickr and start reading. You’ll soon find a site that you enjoy reading and want to bookmark. When that happens, be sure to click the links on that page as well. And when people write in, follow their links. That’s where the networking begins. Pose a question and you’ll be amazed at the help you’ll get … just be sure to listen and respond!