Book Review: Small is the new big by Seth Godin

Seth Godin has been blogging for the past 100 years or so and finally realized that his insightful information was being read by the choir. They already knew the ideas, followed their bliss, thanked their mommas, ditched their nasty jobs, embraced change, paved new paths,  discarded safety, and stood apart from the ‘others’.

This book is a compilation of his posts put into book format as a way to reach those who are stuck in their 9-5 safe job, counting down the days until they retire. We know now, that their retirement is going to be much further away. Will they stick it out in their hum drum world? Would you?

Godin’s brief posts are easy to read, digest and comprehend. He reflected on blogging and the unique personality of the blogger. To be able to share your opinion in a world where people don’t read or don’t care is a rare talent. I have that talent and appreciate that you’re taking the time to read this review.

The book will remind you about things you promised to do (revise your mission statement, ask ‘why’, question progress) and forgot in the rapid speed of our everyday lives. When you read it, jot down three things to follow up on and then check them off your list. Those three things will be worth the cost of the book and probably much more down the road.

Small is the new big by Seth Godin

Job-Hunting Online

Another book that crossed my path this week is Job-Hunting Online.

Job-Hunting OnlineThis books is a collection of information and links to online resources. Instead of wasting time on the internet trying to locate newsgroups,  counseling and career tests, directories, companies, social networks and other job related sites – the writers have collected them for you. The books explains the sites and why they can be beneficial in your job search.

One section in the book is about the ‘Underweb”. The Underweb or Deep Web is beyond the reach of search engines. The sites exist and are loaded with useful information but they are under the radar of the search engines. Some links to Underweb sites include:

LibDex – – this site is an index to over 18,000 libraries with online resources and data we can access.

Technical Communications Library: – this site is a must see. Filled with categories and subsections you could get lost in here if you don’t have an agenda and a clear focus.

At go to Subject-Guides and start clicking. You’ll never need to go to a library again!

If you’re looking for a company, go to

Get nagging calls but not sure who they are from? Go to and select Reverse calling — and enter the phone number (this probably won’t work for cell phones).

As you job hunt, you want to be up to speed in the literature in your field. BizJournals: If you’re a small business, be sure to click on the Small Business tab and look around at the treasure chest of information.

Another excellent resource for small businesses is This site offers free templates and forms and tons of articles to answer some of your start up questions.

This book is filled to the brim with resources for job hunters, current employees and employers, academics, students, teachers and you. Yes– you.  Get the book and then be sure to send the authors a note to tell them how great it is (they love that!).  I checked my book out of a library but it is one that I will purchase in the near future.

Job-Hunting Online (Bolles & Bolles, 2008)

Social Media Strategy #2: Show, Don’t Tell!

One way to get attention and to have people remember your message is to use images.

Photos, clip art, logos and video are more memorable than words. And each time you use a photo or logo (like below) find a way to link back to your website or product.

Create a video using the movie tab on your digital camera. I used the Flip Mino Camera … My video tells you why to use a video!

Take a minute and go through your photos and decide how you can incorporate them into your website, newsletters and brochures to make them something to remember.

One photo or video will say it all …

Stay tuned for Social Media Strategy #3 … Getting Social